OK... reviewing messages, I've found that flashing the eMMC had failed:
Suitable USB device not found, waiting.
USB device found found at bus bus-0, device address \\.\libusb0-0001--0x0421-0x0
105.
Found device RX-51, hardware revision 2101
NOLO version 1.4.14
Version of 'sw-release': RX-51_2009SE_20.2010.36-2.002_PR_002
Booting device into flash mode.
Suitable USB device not found, waiting.
USB device found found at bus bus-0, device address \\.\libusb0-0001--0x0421-0x0
1c8.
Raw data transfer EP found at EP2.
Raw data transfer failed: m. 255947 kB 9224 kB/s]