View Single Post
Joseph.skb's Avatar
Posts: 752 | Thanked: 284 times | Joined on Sep 2010 @ Malaysia
#29
Originally Posted by JorgeFX View Post
In some cases, that is a marketing thing.. They sell you something almost perfect, and the only thing that it misses to be perfect will be shipped in another phone from the same company. For example, N900 and flash 10.1, it wil be on MeeGo only. On the Xperia X10 it is a marketing thing too, because they want you to buy the new Xperia Arc that has THE SAME STUPID HARDWARE but the Android version is 2.3. Recently, I saw an article where Sony said that they think that the Xperia X10 is perfect the way it is, so they do not consider that the update to froyo or gingerbread where necessary. But the real truth here is that they want you to buy the Xperia Arc with the same specs.

In other cases, the imperfection of the devices is fault of imperfect companys that think they are perfect, like apple.
It's NOT a marketing thing...rather a lack of marketing thing. I believe it's a need to align marketing research and product development. The question is, who are the marketing research team talking to?

Steve Jobs has a simply business rule; making sure it takes less than 3 steps for simplicity. 3M employees spend equally amount of time just brainstorming innovation. I saw an ad once in US, where a small shoe shop business owner looks up to a bigger chain and asks, "I wonder how they are doing it (business strategy) there". And the manager from the bigger shop imagines the larger shop's strategies, until finally, the conglomerate looks down the street's small shop and ask, "I wonder how they are doing it there".

These guys should be reading our threads! It's FREE, un-biased marketing research for them.
(sorry for introducing a post I made in a blog http://marketingalert.blogspot.com/2010/10/reviews.html)
 

The Following 2 Users Say Thank You to Joseph.skb For This Useful Post: