Probably someone just wanting to make a quick buck from clueless script kiddies.

Anyone wanting to do pen testing should be able to install these tools themselves, but as they say, a fool and his money are easily parted, and anyone who pays for this is a fool who shouldn't be using pen testing software. I suppose there could be an argument that this is for busy pros who just don't want to spend the time setting up the software themselves, but you can't really tell how much effort has been put into setting up this software in an easy to use manner.

Looking at their site, I do think they were rather lazy in they way they just stole Nokia's photo of the N900 for their website rather than do one themselves, it would look a lot better if that N900 photo actually showed it running the software they installed on it and not the standard N900 software.