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Is Elop cutting the fat or removing the warts?
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gerbick
2011-02-07 , 18:02
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If MeeGo were to be marketed before its release, then what would they market? It's hard to market a concept. It's harder to market true freedom to do just about anything you wish.
It's incredibly easy to market just a few bullet points - just pay attention to any Apple ad, they're basically one or two bullet points, explained over a song and for 15-30 seconds repeatedly.
The money going into MeeGo means they're serious about getting it right... I hope. But what they need to do now... is deliver a set of features that a wide range of users will use, enjoy and expand upon. But that requires more than just a concept.
Selling folks that they will have root access and a terminal will only get you so far. Vendors and people committed to bringing more than just one iteration of their software will be key. So far, that's not been the case for Maemo. A committed upgrade path per each device is key - each iPhone got 3 major iterations of their iOS, Android upgrade path is somewhat spotty, but the machines that got Android upgrades were considered "cost savers" and forward thinking.
Marketing in North America is not going to happen overnight. Nor will Nokia get it right - they haven't for almost a decade. So just concentrate in Europe and Asia. Get the features that
everybody
wants... and then refocus in the areas where they need to expand.
Politics and fandom aside; I want Nokia to do well. I just know that they have an uphill battle in North America. So... let's be honest. They shouldn't concentrate in this area at all. Cultivate the bigger and faster growing markets, then deliver proven, solid projects in North America and Japan with a desktop software compliment that works in OS X, Linux and 64-bit versions of Windows.
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gerbick