Greetings. Nice to meet you as well. The analogy holds. Some people will never buy AMD because they're fully behind Intel. And vice versa. That kind of brand loyalty - be it Chevy versus Ford, Lamborghini vs. Ferrari, Coke vs. Pepsi, German beer vs. Belgium beer, Levi vs. Lee jeans... the list continues and you get what I mean. People stand behind brands because of experience(s) and how positive or negative they were to them.
I think he was stating that brand loyalty comes from positive experiences. Blind brand loyalty is lunacy. Because I'd love an honest answer.