Every since the mouse and graphical user interface became common ground many people feel more confident to install simple software or "free software". What not seldom happens next is that they mess up their (Windows) pc and the local nerd is called to help to clean (speed) it up. Certification of apps by Apple and competitors largely prevents users messing up (slowing down the device to the degree of not being able to successfully answer an incoming phone call) a phone's OS by installing 10 or more fun apps / day.