So seems to be a repackaging of an app so that it becomes a 'normal' maemo/meego application!?
Then what is the difference with something like https://build.phonegap.com/ ? I believe this kind of service will grow up fast because there is a need to decrease the cost of development while the number of platform is increasing.
Ok a difference is that it may target Maemo but if this is costly for developpers (and it will probably be), then the chance to have anything available for Maemo is small.

My conclusion: this is just advertisement of a new service and they want to use the growing interest in Meego to benefit from it.