I tend to agree, although I feel that Nokia NEEDS to lose its very big, chunky, ample, grotesquely fat corporate ego... er brand personality, as you called it. I don't think Nokia was able to look past its fat gut to see that its toes were infected and rotting away. I would hope that whatever they do, they don't abandon their strive to create a competitive open-source promoting platform that has the potential to be uniquely better--but in the meantime, they've abandoned their health so badly that while they may not feel it, they're quickly heading toward a fatal state of illness they may never be able to pull back out of.