Thread: Nokia - Microsoft partnership (merged threads)
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alcalde is offline alcalde
2011-02-11 , 10:01
Posts: 96 | Thanked: 82 times | Joined on Dec 2009 @ New Jersey, USA
#850
Originally Posted by jsa View Post
I'm not predicting the end of Nokia, I'm saying they made a huge ****in' mistake on this one. The gist of it is that they gave up their future POTENTIAL.

Long story short. They gave up their chances on meaningful differentiation, now it's about who makes the most bad *** hardware and sells it the cheapest. Lower margins -> bad for Nokia.

Digital content sales grow FAST, smartphones grow FAST. Digital content on smartphones will be BIG. Nokia gave up their chance on monetizing on that. Now they're just the platform through which that money will flow to Microsoft.

Those two are the things you DON'T want to give up, and Nokia just did. This is a gigantic win for Microsoft and a huge loss for Nokia.
They had no future if they continued to do what they were doing. Nokia could not produce a differentiated OS before the market would completely consolidate and shut them out. That option was gone. A piece of the profits of the smartphone market is better than having no smartphone entry for a year or more and completely abandoning the North American market and most of the smartphone market to Apple and Google.

Given that do nothing/wait for MeeGo was not an option, what do think they should have done instead? Do you think Google would have given them better terms?