Ron, I don't want to be rude, but... why should I care? It's all nice and well that you feel so much compassion for the needs of 'joe average'. i don't. joe's needs are being taken care of everywhere. he's in the center of attention. iphone is for him. android is for him. wp7 is for him. certainly we needn't be afraid that one day, companies will stop selling the crap joe average wants. but why should i care? it's me who wants to spend my money on things i want.