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Posts: 1,986 | Thanked: 7,698 times | Joined on Dec 2010 @ Dayton, Ohio
#193
Originally Posted by shockgiga View Post
hardware is nokia's pride. they make the most beautiful and well built handsets. outsourcing the job will mean losing their legacy.

as for software. (if it is not yet obvious to you), it speaks very well for itself.
I'm being facetious here. In truth, what is obvious to me is that in the cellphone market today, there are three hot names -- Apple (a company that designs all hardware and software internally), Google (a company almost purely devoted to software), and Microsoft (another company almost purely devoted to software). Of all the cellphones on the market, pretty much only Nokias were not under the direct control of these three companies. (Yeah, webos is around there somewhere too.) Today, people don't go looking for a Motorola phone or an HTC phone, they look for an Android phone or a Windows phone. There may be slight differences in the hardware provided by different manufacturers, but only hard-core enthusiasts worry about that; the average end user only wants to make sure they can continue to use all the apps they've bought and enjoy the same user interface.

Nokia has just chosen to not be one of the few software companies, and join the rest of the forgettable mass of commodity cellphone manufacturers. This means they will have to try and compete purely on price against the chinese manufacturers on the low end, and hope they can somehow distinguish themselves on the high end against all the other manufacturers producing phones that run exactly the same software in exactly the same manner as their own. A tall order, in my opinion...
 

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