I like the idea that they are proposing, but if they cannot provide a financial projection there is no way they are going to succeed with this. As someone else has pointed out, its all about ROIs, and unless they can show that their vision and execution would result in better ROI, its going to be a tough sell.

Not to mention IF they do this, there is going to be a huge market backlash again, because Nokia is once again changing directions after making an announcement, wouldn't inspire much confidence in the company.