Whoot!? iPhone doesn't support full landscape mode?! What type of crap is that?! Sigh.. reminds me of all the people complaining how Maemo5 didn't support full portrait mode...

I've seen non-attached versions of this on meritline and the like for much cheeper. I think you're paying mainly for the case mod in this case. Nice if you want it (and have an app that supports what you want to do in rotated mode).