Distributions, like Debian and Ubuntu don't take it serious enough.
But the consequences can be catastrophic like that Nokia couldn't get Meego ready because its Meego people postponed develop rpm-support to UX and to Ovi and now even N950 won't be allowed to use word "Meego" because it is not Meego-compliant.
Eventually if Nokia goes to bankrupt, Linux fragmentation (and Debian) are one of the reasons.
Debian's stubbornness not to switch to LSB-standard rpm-package management, which is technically better (transactions) and practically more secure (embedded GPG), is embarrassing.