I think you missed the tongue-in-cheek nature of the comment. It harks back to the time when users who had problems with their n900's, bought at the local mobile phone store, were told they should have done more research - and then they would have found that they shouldn't have bought the phone in the first place (because despite being sold by O2, Vodafone, etc., it was not really meant to bought by them, and was only ever intended for developers). The irony in the comment suggests that were the search engines to be flooded this way, people would know that the phone was not for users, and not be bought. Of course, the absurdity is that any firm would produce a phone only for use by developers, and not market it - only to then make it available on the high street. Not sure who is more naive in this delusion - the developers, the phone company, or the users who bought the thing in a high street store.