Here's the question: is Sammy the only major player to target this market with this class of device? RIM seems to have abandoned the enterprise with the playbook... Even the name seems targeted towards the average consumer. It's as if RIM is trying to separate itself from the enterprise. Apple is clearly targeting the general consumer with the iPad. Motorola, HP et. al. seem to also target this segment. Who's left? There's tons of money to be made over generations of devices (by virtue of being adopted), and I bet that Samsung knows it -- RIM exploits this characteristic. Differentiating the Tab sizes is a brilliant move as they have an in for the enterprise without compromising the Tab brand. Were I a CEO, this would make a compelling solution.