@Dan because I can, I wouldn't underestimate Amazon. They have a long track record of dominating in this type of online selling. Freebies may be a strategy in the beginning to bludgeon their way into the public's mind, but I suspect that they will soon start to have exclusives, and other compelling reasons to check out the store. Interestingly, it is rumored that Amazon is building an Android tablet. If they can strike the same chord that the Kindle did, they will have a hit on their hands. I fully expect that the Amazon tablet will have the Amazon Store, complete with the kindle book software, and access to Amazon Music/VoD with a *single* method of payment. In the end it will have fantastic positioning and a very integrated consumption oriented experience. The killer bit? They will advertise it right on the front of Amazon.com just as they do with the kindle, which could turn it into a runaway holiday smasher. Who knows, they may subsidize some of the price based on speculation about their media sell-through, and undercut the competition.