Suddenly, now, I imagined a handset phone with an inner shell made of nothing but eInk display (flat on all sides on the inner display, but a simple contoured smooth outer-shell surface on the outside acting as a magnifier, shaped similar to Palm WebOS phones), and a capacitive touchscreen surface all over on the outside. Best of all, because it's entirely nothing but eInk display, you could (by software) decide whether to have a black phone, a white phone, or any kind of a design all over the phone. Suddenly makes choose your desktop wallpaper on your current Android phone look stupid now, doesn't it? ...oh my God... ANIMATED SHELL!

Apple people! You can have your choice of WHITE... or BLACK with ANY unit!! Also, it can tell you when you're holding it wrong.