Very, very cool.

I wonder why more companies don't open hardware spec/drivers/etc up! The 'geek' demographic will have a field day with the tech, create new innovative ideas, and hey, they're not going to buy the latest device anyway. I doubt it would hurt business in the slightest. Just look at the nook colour -- altough I don't have hard numbers, I'm betting that many bought the device just to hack it. Had it been hacker friendly from B&N, they might have sold a few ebooks as well!