I can not personnally see the logic of having to download all my apps once again from the repo's and ovi etc and I think last time I did a re-flash it was something like a 170 separate apps to download. It is just as well I have a fast wi-fi connection plus unlimited downloads or otherwise I might of thrown the phone away!! You also have to restore the apps etc back to your own settings plus lose all your angry bird's high scores.

Surely a straight forward back up system even to a SD card or to a sperate computer hard drive would be a better option?