![]() |
2008-02-18
, 18:37
|
Posts: 5,335 |
Thanked: 8,187 times |
Joined on Mar 2007
@ Pennsylvania, USA
|
#21
|
The Following User Says Thank You to sjgadsby For This Useful Post: | ||
![]() |
2008-02-18
, 19:41
|
|
Posts: 11,700 |
Thanked: 10,045 times |
Joined on Jun 2006
@ North Texas, USA
|
#22
|
![]() |
2008-02-18
, 19:45
|
|
Posts: 11,700 |
Thanked: 10,045 times |
Joined on Jun 2006
@ North Texas, USA
|
#23
|
![]() |
2008-02-18
, 20:06
|
|
Posts: 230 |
Thanked: 35 times |
Joined on Mar 2007
|
#24
|
BUT-- let us not confuse successful marketing campaigns with success OF marketing campaigns.
Apple has created the perception that they are more pervasive than they really are. That's great for the "cool" factor, but not so much for the bottom line. In fact, were it not for a huge infusion of cash (gasp! by MICROSOFT!) years ago, Apple may very well have been a dead joke by now.
Microsoft's advertising can be dull, their products ridiculed, their current CEO compared to a witless primate... yet they still managed to eke out and maintain more OS market share than Apple. Sure Apple has mind share... and that's worth... what again?
We'll see where Android goes.
![]() |
2008-02-18
, 20:11
|
Posts: 5,335 |
Thanked: 8,187 times |
Joined on Mar 2007
@ Pennsylvania, USA
|
#25
|
![]() |
2008-02-18
, 20:11
|
|
Posts: 11,700 |
Thanked: 10,045 times |
Joined on Jun 2006
@ North Texas, USA
|
#26
|
![]() |
2008-02-18
, 20:48
|
|
Posts: 1,878 |
Thanked: 646 times |
Joined on Sep 2007
@ San Jose, CA
|
#27
|
Also, I don't believe most customers put fashion over function. Some, but not most. See: Apple's OS market share vs Microsoft's.
![]() |
2008-02-18
, 21:04
|
|
Posts: 11,700 |
Thanked: 10,045 times |
Joined on Jun 2006
@ North Texas, USA
|
#28
|
If you want to use Apple vs Microsoft, you have to come up with some other statement. Microsoft is pure fashion (business fashion, sheepish herd mentality fashion, etc.), and not one lick of function.
Old Apple was, you're right, pure fashion and not much function. But that ended with OSX. Now its fashion combined with function, which is why they're growing again.
The only thing MS has going for it is legacy inertia. Definitely not function.