Looks to me like Yandex store with a Sailfish Logo. It's also weird to see so many running Android apps and Android icons in app launcher on all those photos we get from India.

Maybe those are mockups, a marketing decision or it doesn't mean anything at all We'll see...

In that sense, one thing I did not like about one of the presentations of Sailfish 2.0 is that in this slide (from a re-tweet by @JollaHW)
https://pbs.twimg.com/media/CKAfJVrUkAA3gRC.jpg:large
it reads:
'Runs Android & Sailfish Apps'

Granted, there is are not so many native apps as in Android world, but it feels like they are already considered as 2nd class citizens.

I doubt Intex have much if any interest in Sailfish. However they lack the resources to develop their own Android app store and make a success of it (and get revenue from it), but they can get revenue sharing from Sailfish / Jolla store and Aptoide through Sailfish. Also since there will be a relative paucity of apps, they can much more easily promote any potential moneyspinners of their own. It's worth trying for a relatively small player like them, even if their main business will continue to be Android (& FireFox). They might not sell that many, but they could potentially have higher revenue / margins per sale.

Indeed, the page on their website about Sailfish and their forthcoming "Aqua Fish" handset(s) shows more screengrabs from Android and iOS than it does Sailfish.