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Posts: 3,790 | Thanked: 5,718 times | Joined on Mar 2006 @ Vienna, Austria
#121
Originally Posted by rcarlos View Post
Surprisingly, I hear and read this only in this forum, where as in the real world nothing is mentioned ,and every launch is done with huge fanfare....... Pls refer the hong kong launch recently....the road show video and launch video are on You tube.
I just can tell you that although my country was among the first where the N900 was available at all, I have never seen one single ad in any mass media (tons of ads for the N97 or the "Comes With Music" phones) or in the streets or even in media for people who're more interested in gadgets of this kind. - The only ads were those on the Nokia site itself. Not even the one single carrier that offers the N900 on contract is doing any sort of marketing for it. You see it in the online shop only if you search for it. The only media presence it enjoyed was reviews.

Other models you see in prime time TV commercials. That's marketing.


I'm not aware of any "huge fanfare" in other places, either. The Hong Kong launch was one event in a hotel. - I don't know of anything else. Do they have advertising there?
 
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#122
The only ads in the UK are in the windows of Carphone Warehouse and even those have mostly vanished now. It might as well have never existed.
 
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#123
Originally Posted by benny1967 View Post
I just can tell you that although my country was among the first where the N900 was available at all, I have never seen one single ad in any mass media (tons of ads for the N97 or the "Comes With Music" phones) or in the streets or even in media for people who're more interested in gadgets of this kind. - The only ads were those on the Nokia site itself. Not even the one single carrier that offers the N900 on contract is doing any sort of marketing for it. You see it in the online shop only if you search for it. The only media presence it enjoyed was reviews.

Other models you see in prime time TV commercials. That's marketing.


I'm not aware of any "huge fanfare" in other places, either. The Hong Kong launch was one event in a hotel. - I don't know of anything else. Do they have advertising there?
Actually have seen some of the TV/Film ads...don't recollect them but here is the one from youtube abt a roadshow in HK
http://www.youtube.com/watch?v=DzMOkAocxUM
 
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#124
Originally Posted by benny1967 View Post
For the first time, the N900 is among the top 5 (most popular) Nokia camera phones on flickr.
...just 3 days later - down to 8 and - more important - the activity factor dropped from 5 down to 2.
Attached Images
 
 
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#125
Originally Posted by qole View Post
Another interesting tidbit about Nokia's view of the N900:

Anurag Thakur, the Canadian technology marketing guy for Nokia, said the N900 is considered inside Nokia as a "developer phone" and it was never intended to go mass-market.
I wonder, Do they have any idea of what their marketing is doing for example in UK? Does Nokia have any idea what is actually happening inside them or around? What kind of management is that? Highly fragmented corporation with itīs every single arm doing what ever they want to do. Nice
 
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#126
Originally Posted by slender View Post
I wonder, Do they have any idea of what their marketing is doing for example in UK? Does Nokia have any idea what is actually happening inside them or around? What kind of management is that? Highly fragmented corporation with itīs every single arm doing what ever they want to do. Nice
...you are living in Finland - so you certainly know some Finns working at Nokia - talk with them and you are not wondering anymore. I'm about once a month in Finland and know some Finns working for Nokia - I'm just wondering that they are able to release something - seems to be totally (re-orga after re-orga, in transparent strategy changes, "hardcore developers" finding themselves suddenly in a web project trying to code JS, etc.) chaos.
 
Posts: 44 | Thanked: 19 times | Joined on Feb 2010 @ London
#127
In London there has been next to no marketing for this handset which is odd, you'll usually come across some kind of ambient advertising somewhere. At first, I thought this was cool, kind of anti-branding, going for that niche-cool type tag. I did think, though, that they would let people build the device up on the web a bit and then push it again. But nothing, zilch, zero. It just seems like very poor foresight from Nokia. Who the hell does their marketing for them and what exactly are they trying to do?
 

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#128
might be a strategy to get their act together with the updated software and then go in for the volumes
 
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#129
Originally Posted by DaSilva View Post
The following link does not represent how often a device has been sold but you can compare how many internet sites write about something:
http://www.google.de/trends?q=nokia+...ate=all&sort=1
(here the comparison between Nokia N900 and N97).
Quite interesting - I was not aware of this google service. Surprisingly, the Czech Republic (that's where I am from) is #3 country on that list and Czech in #4 language. The strange part is that English is not even in top ten??
 
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Posts: 3,790 | Thanked: 5,718 times | Joined on Mar 2006 @ Vienna, Austria
#130
Originally Posted by HugoSon View Post
...just 3 days later - down to 8 and - more important - the activity factor dropped from 5 down to 2.
that's usual.... it's always been between 7 and 10, sometimes even outside the top ten, but slowly making its way up towards the top 5.

when i posted the screenshot it was the first time i'd seen it among the top five.

even at #10 it'd be pretty amazing for a phone that shouldn't be mass market in the first place. it's supposed to be at #50 or #100.
 
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