its happening not just in australia but all over the world.

http://www.theaustralian.com.au/aust...-1225879621669

AUSTRALIAN smartphone application developers may want to think twice before applying their talents to Google's Android platform.
Analyst group IDC has forecast that Apple's iPhone could knock Nokia from its mantle to become the No 1 smartphone in Australia by the end of the year, after quadrupling its share of the market in the year to March (see table below).
IDC said the iPhone's Australian market share increased from 10.2 per cent during the first calendar quarter of 2009 to 40.3 per cent during the same period for 2010, bringing the gap between it and leader Nokia down from 15 per cent to just under 5 per cent.
During the same period, Google's Android handsets increased their share from 0.6 per cent to 2.1 per cent.
RIM's BlackBerry lost 4 per cent share, but its unit shipments grew 10 per cent due to an overall expansion of the smartphone market.
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Microsoft's Windows Mobile's platform slipped in terms of both share (down 6 per cent) and unit shipments (down 43 per cent).
The overall world market for smartphones is forecast to reach 1.7 billion handsets by 2014.
"Apple has soared over the past 12 months, with market share quadrupling," IDC analyst Mark Novosel said. "We are forecasting that at current growth rates, Apple could be number one in the Australian smartphone market by the end of 2010."
Google has some serious catch-up work to do with Apple in the smartphone race and the impending release of iPhone 4 next month is only likely to make that work harder.
Mr Novosel said the launch was well-timed to match expiry dates for carrier contracts given to customers who took up the original iPhone. "If they're coming off their contracts I don't think many of them will be willing to pay $80 per month and not get a new phone," he said. "If they're going to be paying that sort of money, they're more than likely to be going for a new phone."
Google was not able to comment in time for publication.
Apple's growing dominance has started to make plans by Telstra subsidiary Sensis to take advantage of Google's Android platform look less sound.
It is understood that Sensis has been planning to make use of the Android platform to develop branded search products and handsets.
A Telstra Mobility spokesman said the carrier still had faith in Android. The carrier said customer responses to the Android-based HTC Desire handset had been strong.
However, Mr Novosel said Google's biggest challenge would be to match Apple's application store.
He said that while the store's range of applications was disappointing, it had improved rapidly in the last year.
Smartphone platforms in Australia
Mobile OS (vendor*)Q1 '09 market shareQ1 '10 market shareChange in units shippedSymbian (Nokia, Samsung)66.6%45.2%7%Mac OS (Apple)10.2%40.3%523.1%BlackBerry OS (RIM)12.8%8.9%10.1%Windows Mobile (Samsung, HTC, Palm)9.5%3.4%-43.1%Android (HTC, Motorola)0.6%2.1%410%Others0.3%0.1%-17.6%
*List of vendors not exhaustive. Source: IDC Australia

The typical conversation of "Nokia has the majority..." and "iPhone has yet to claim Nokia's share..." but think of it this way.

If Apple is gaining market, that means somebody is losing market. It's that simple. And as it stands, It's not just WinMo that's losing share. Nokia has taken their hit(s) from Apple and from Google.

With that said... let's see how the next year or so shakes out. I think the markets that are keen (US, Australia, France, England, etc.) to subsidizing will continue to see this kind of growth. But the markets that are not keen to subsidizing (a lot of Europe, China, India, etc.), Nokia still reigns supreme with no (real) drop in share.

I wonder how Nokia will adapt to the markets they are losing share.

Don't worry, it's only a matter of time before Jobs and his iCrap forms a monopoly of garbage and people realize they actually DO want to use mp3s and flash rather than the DRM ridden junk he's pitching in his iStore. There's a lot of people out there getting exploited, but the ones giving their excess money willingly to apple bother me the least.

My entire collection of music on my iPhone is my own music. I think I can use mp3's just fine - and Apple has gotten rid of DRM on their music a while back.

Those two parts are sorta wrong in the above post.

It is one thing to not like the iphone, it is another to makefalse claims to support your claim

pfff whatever, there's like 2000 posts bashing nokia and all this stupid news about apple. i can bash apple if I want!!! anyways i'm not saying you CANT use mp3s or whatever, just saying they don't want you to. apple is pretty much pure evil, and if you don't see that, my condolences.

Nobody is denying you your ability to bash Apple. Have at it.

Just be factual. You previously stated that Apple has DRM in the same sentence of mp3's... and that's false.

That's all.

Pure evil you say? I think it's the way they gain market. They tied their customers to their products, which makes things simplier. iPhone is very user friendly and easy to use, really. And it's quite a gaming platform to me, some game are nice too. And i guess that is why people are choosing Apple products.

the battle between smartphones is getting more interesting. i would like to see what other smartphone companies will do to catch up with apple.

And we get better products! Yay!