Originally Posted by patlak

It's not a gain for Nokia. Having Ovi Maps on other WP7 devices is a gain for MS and other manufacturers. What will force an HTC fan to buy a Nokia WP7 when he will ge the wanted service on an HTC phone with a larger screen for instance? Nokia will lose phone sales while others will gain. Nokia won't be able to differentiate its products with no free lifetime Ovi Maps exclusivity.

Originally Posted by patlak

It's not a gain for Nokia. Having Ovi Maps on other WP7 devices is a gain for MS and other manufacturers. What will force an HTC fan to buy a Nokia WP7 when he will ge the wanted service on an HTC phone with a larger screen for instance? Nokia will lose phone sales while others will gain. Nokia won't be able to differentiate its products with no free lifetime Ovi Maps exclusivity.

Originally Posted by ericsson

I have no clue to what you are trying to say. What has screen size to do with the inherent value of ovi maps for nokia?

Originally Posted by NokTokDaddy

In the meantime Symbian is far from dead: My N8 is just as usable and relevant as my N900 or any other device:

We must understand that the problem with getting Windows Phone for Nokia going was going to be one of slowing the all-but implacable momentum of the giant that is Symbian. As the Elder OS, Symbian might crush the younger and currently less-capable Windows Phone. Symbian is huge, a monster with a life and trajectory of its own - that is why Elop has done all he can to be seen to 'kill' Symbian.

As if he could!

Nokia will be far more than a manufacturer of Windows Phone devices - that was the deal on offer from Google if they adopted Android. Nokia will work with Microsoft and other participant manufacturers to build and shape Windows Phone.

Your last comment is very true: Nokia will not be the same ever again. It has been toppled by fast-growing competition since 2007 and came close to being unrecoverable.

But this is a dynamic and unpredictable industry; who could've predicted just four years ago the rise of the Android, the growth of Samsung, HTC, Huwawei and ZTE, the fall of Sony-Ericson, Motorola and, of course, Nokia.

Originally Posted by ericsson

Why so paranoid? Google "gives away" an entire OS for "free", maps, mail and all kinds of online services. Nokia has for several years now worked on developing an OS (several in fact) that is open source and free. So suddenly letting MS use Ovi Maps is the end of the world as we know it? I mean, please - you are not thinking straight, not at all. The only value of Ovi Maps is people using it, more users means more money for Nokia. Ovi Maps is hell of a lot better than anything Google has managed to cook together, so WP using Ovi Maps is a net gain for both Nokia and MS, but mostly for Nokia.

Originally Posted by ericsson

Nokia and MS cannot be understood without understanding the concept of ecosystem.

Originally Posted by Dave999

MS have to collect hundreds of millions from all vendors for selling andorid. What if they used that as a trade off to promote and let the vendors use windows instead of, or togheter with andorid.

At the same time use nokia to push hard in all markets. That would give them some major market shares in a second

Originally Posted by shallimus

Agree. Google turns the stuff they give away into one of the biggest advertising revenue streams on the planet. Past the Golden Pick-up-the-soap one-time payment from MSFT to Nokia, what was Nokia's plan to make money from all this again?


To spell it out: two phones have identical Ovi map services. One phone is from Nokia. One is from HTC, and has a bigger screen, which acts as the tie-breaker in a purchasing decision in favour of the HTC Phone. Nokia loses a sale.

In conclusion:

1. give away the cool stuff which previously allowed you to differentiate your products from those of your competitors
2. ???
3. Profit!

Originally Posted by umo120

Uh, I didn't said it is the end of world, I merely asked what Nokia gets in return. I can't see how it can have more users with MS, because WP7 has no users to speak of and even if it gains some in 2012, it will be only because of Nokia brand and it's loyal customers. Besides, last time I checked Nokia isn't advertising company so I don't see the business case of giving away products google/tv/newspaper style. But sure, Mr. Elop wants to differentiate and this is the easiest way to do it.


Funny you are bringing this ecosystem thing, because again what is MS adding to MS/Nokia ecosystem? I see no users, no developers, no apps, no manufactures, no carriers support, no maps, no store, ... Everything is either directly from Nokia or is in the "future potential" category that mainly depends Nokia's ability to leverage WP7 with its brand to bring its customers and developers.

Originally Posted by ericsson

So what you are saying is that bigger screen always win Seriously, that is exactly what you are saying. So Nokia should protect their Ovi Map in case some other manufacturer releases a device with a larger screen.

As I said, you simply cannot understand this except on the basis of ecosystem. It is the services that makes money, the devices are only platforms for the services. Ovi Map = Nokia Service. I cannot think of a better way to extract $ from your competitors than putting your high valued service on his device.