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NokiaFanatic is offline NokiaFanatic
2012-09-06 , 08:59
Posts: 337 | Thanked: 891 times | Joined on Jul 2012 @ Royaume Uni.
#1
http://www.theverge.com/2012/9/5/329...are-fraudulent
The new PureView camera might be amazing, but a bizarre easter egg has revealed that the company's advertisements don't give an honest view of its technology. Amid Nokia's flurry of press today — if you haven't heard, it released a new flagship phone along with some other gear — one video advertisement in particular caught our eye. In the ad, Nokia shows off the PureView's image stabilization technology. The opening segment (which, importantly, isn't qualified by a "screen images simulated" notice), shows a young man and woman cheerily riding bikes along a scenic river. As he films her breezily laughing, the ad shows side-by-side video — obviously intended to represent the phone's video capabilities. On the left, Nokia shows the non-stabilized version, which, predictably, looks terrible, and on the right the ad shows the perfectly smooth capture, purportedly enabled by Nokia's optical image stabilization technology. The only problem is that the video is faked.

 

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Rugoz is offline Rugoz
2012-09-06 , 09:08
Posts: 457 | Thanked: 600 times | Joined on Jan 2010
#2
PureView is a brand the Nokia management can milk until the golden parachutes are ready.
 
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Dousan is offline Dousan
2012-09-06 , 09:10
Posts: 1,161 | Thanked: 1,707 times | Joined on Jan 2010 @ Denmark
#3
Fake in as captured with steady cam?

Dousan...

e: the purview isn't it a technology/software to compress pictures and can be implemented in any camera so to speek. The 808 takes advantage of this with it's 41 mp i can't see how it would really take effect on a 8.7 mp camera?
So yes it's a branding, but time will tell how much a difference it makes from the 820 (without) to the 920 (with)?
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Last edited by Dousan; 2012-09-06 at 09:15.
 
don_falcone is offline don_falcone
2012-09-06 , 09:50
Posts: 1,523 | Thanked: 1,997 times | Joined on Jul 2011 @ not your mom's FOSS basement
#4
http://sefsar.com/nokia-faked-the-still-photos-too
 

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kai_en is offline kai_en
2012-09-06 , 10:01
Posts: 397 | Thanked: 185 times | Joined on Oct 2011
#5
And the usage of OIS to curb blurry night photo is inaccurate usage point too.
 
NokiaFanatic is offline NokiaFanatic
2012-09-06 , 10:01
Posts: 337 | Thanked: 891 times | Joined on Jul 2012 @ Royaume Uni.
#6
What a shambles.
 
bluefoot is offline bluefoot
2012-09-06 , 10:20
Posts: 338 | Thanked: 496 times | Joined on Oct 2010
#7
Originally Posted by don_falcone View Post
http://sefsar.com/nokia-faked-the-still-photos-too
As soon as I saw those, I immediately smelled a rat. Something along the lines of "WTF, these look better than the 808 test shots!?!?"

It's just sad watching Elop trying to flush Nokia's increasingly decayed carcass down the toilet.

They obviously decided to resort to lies, fakery and meaningless marketing terms (putting the Pureview brand on the 920) given the fact that WP won't be able to support something Pureview like for at least another 2 major updates, and continues to have absolutely no USP (unique selling point).

This kind of initiative would have had to have been approved from the very top.

When's he going to be fired?
 
thedead1440 is offline thedead1440
2012-09-06 , 10:57
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#8
http://mynokiablog.com/2012/09/06/gi...and-iphone-4s/


#dontswitchtolumia but at least they ensured the pureview branding was not totally wasted...since yesterday i was like wtf why use the name...but the above snaps prove that it indeed has some traits of the 808...
 
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Dousan is offline Dousan
2012-09-06 , 12:19
Posts: 1,161 | Thanked: 1,707 times | Joined on Jan 2010 @ Denmark
#9
I don't know, though it looks like it snaps the pic before the focus light turns off. Couldn't say for sure as I haven't seen that setup in the room real life, but it's just to bright and illuminated to just be a pic taken in the dark.
That wont really have an effect in a big scale outdore pic.
The once they took in some park (tree/woman) with/without flash, the one without looked like a setup with soft light on the tree from some source that would not naturally be there.
I do not believe what I see and if it's real Nokia is in the wrong line of business.
I would like to see how a Nikon/Canon dSLR camera would handle that room/setup.
I would even like to see the 808 in action in that room.

Dousan...
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Last edited by Dousan; 2012-09-06 at 12:22.
 
Rauha is offline Rauha
2012-09-06 , 12:33
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#10
Pretty standard marketing BS.

The way they rebranded that camera, which lacks about 32 megapixels, into a Pureview device is much more shamefull than advertisement trickery.
 

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