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Nokia comments on media speculation about mobile devices

The following has been posted by Robert Morlino, spokesman for Nokia Technologies

July 13, 2015

For 14 years Nokia was the biggest cell phone maker in the world, and the brand became a household name -- one that evoked quality, innovation and human connection. The brand is still recognized that way by millions of people around the world, which is incredibly gratifying and a huge compliment for the people who helped create it. So it’s not surprising that today, the question comes up all the time: will Nokia return to mobile devices?

The answer is: it’s complicated.

Let’s take it from the top. As you probably know, we sold essentially all of our Devices & Services business to Microsoft in April 2014. With it went all of the enormous manufacturing, marketing and channel distribution capabilities you need to be in the business of making & selling phones.

The Nokia that exists today remains focused on the connected world, through mobile network infrastructure, location & mapping services, and technology development & licensing. We also aim to continue bringing our iconic design capabilities and technology innovation to the mobile space, and in the form of amazing products people can someday hold in their hands. However, we’ll do it in a completely different way from before.

The right path back to mobile phones for Nokia is through a brand-licensing model. That means identifying a partner that can be responsible for all of the manufacturing, sales, marketing and customer support for a product.

If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet. That’s the only way the bar would be met for a mobile device we’d be proud to have bear the Nokia brand, and that people will love to buy.

To summarize, we will look for the right partner who can take on the heavy lifting and work closely with us to deliver a great product. As we agreed with Microsoft, the soonest that could happen is Q4 2016 -- so it’s safe to say Nokia won’t be back (at least in phone form...) before then.

http://company.nokia.com/en/news/sta...her-statements
 

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#2
In other words: You make the device, and we split the profits.

Nokia is so dead.
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Originally Posted by mscion View Post
I vote that Kangal replace Elop!
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Looool nokia is deserved to die, bring back maemo and that what i call reincarnation
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#4
Originally Posted by Kangal View Post
In other words: You make the device, and we split the profits.

Nokia is so dead.
Apple don't manufacture their own devices and they're doing alright. As long as NOKIA do some QA and make sure rubbish isn't being shipped out with their name on what's the problem?
 

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Originally Posted by switch-hitter View Post
Apple don't manufacture their own devices and they're doing alright. As long as NOKIA do some QA and make sure rubbish isn't being shipped out with their name on what's the problem?
Apple does not manufacture their devices but they design them from the ground up; they have own SOC and real HW design, not just looks-like-design.
They do not own the factories but they create and own their IP.

Nokia on the other hand, at least with N1 just slapped a launcher on top of a generic OEM Android slab, how original...
 

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Originally Posted by switch-hitter View Post
Apple don't manufacture their own devices and they're doing alright. As long as NOKIA do some QA and make sure rubbish isn't being shipped out with their name on what's the problem?
Nokia N8, N9, E7, X7, N900, etc.......... designs.....wow
 

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#8
Originally Posted by juiceme View Post
they have own SOC
Yeah, they do. In the AnTuTu benchmark their A7 came just behind the MTK MT6592 processor you find in generic OEM Android slabs:


Hopefully the A8's a big improvement or else it begs the question: "Why bother?"

NOKIA though will be in the advantageous position of being able to design in the best available. It's just a question of their agenda.
 
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