Active Topics

 


Reply
Thread Tools
ArnimS's Avatar
Posts: 1,107 | Thanked: 720 times | Joined on Mar 2007 @ Germany
#151
What 'problem' does an iphone solve?
What 'problem' does a gucci handbag solve?

People in afghanistan, sudan and iraq have problems.
We have lifestyle accessories.

Some more thoughts:
* Consumer wants are partially organic, partially marketing-born.
* Software isn't fungus. It doesn't just appear on its own.
* Microsoft prevents interoperability by breaking their own standards.
* Windows users would be less smug if they had to pay for their warez.
 
tso's Avatar
Posts: 4,783 | Thanked: 1,253 times | Joined on Aug 2007 @ norway
#152
after looking into GPE, i find that it should be able to sync with evolution and kde-pim stuff at least (opensync on the pc end), but the setup is non-trivial, involving ssh server on the tablet...

as for outlook or similar, no clue...
 
Posts: 1,418 | Thanked: 1,541 times | Joined on Feb 2008
#153
Originally Posted by ArnimS View Post
What 'problem' does an iphone solve?
iPhone lets "normal" (i.e. non-geek) Americans make use of a smartphone.

What 'problem' does a gucci handbag solve?
The handbag makes its owner feel important about herself. It is the same thing as battle insignia.

People in afghanistan, sudan and iraq have problems. We have lifestyle accessories.
You are mistaking Nokia's marketing strategy for reality. In Nokia's marketing strategy, Nokia is selling people "lifestyle accessories". In reality, people buy phones to satisfy a certain set of needs. These needs may not involve finding food or blowing up another hapless bunch of American soldiers, but they do exist.

The most important of these needs is to make a phone call (don't believe me? check how many dumb phones Nokia sells vs. its smartphone sales). Once you get past making phone calls, you get to several less important needs: instant messaging, email, web browsing, media playback. PIMs are actually in the third tier of these needs, somewhere at the same level with GPS. Office apps go next.

To turn this set of priorities upside down, you have to persuade customers that you are selling them not a phone, but something else. And this is very dangerous thing to do, as customers may just abandon you completely, concluding that you have nothing useful to offer them.

BTW, here is another very important point: customer needs greatly depend on the place where they live and on their lifestyle. 20-40% of subway riders in Moscow and probably 60-80% of Japanese train riders carry and habitually use smartphones or PDAs. In US, everybody drives a car and you can't really stare at the screen while driving: hence is the much lower popularity of such devices.

* Consumer wants are partially organic, partially marketing-born.
This is correct qualitatively, but you seem to misjudge the proportion between organic and marketing-induced needs. In reality, most customer needs are organic.

* Software isn't fungus. It doesn't just appear on its own.
* Microsoft prevents interoperability by breaking their own standards.
* Windows users would be less smug if they had to pay for their warez.
Can't argue with these three, but I can't see how they are related to each other and to the discussion topic. BTW, warez-wise, Symbian users are no less endowed than Windows users, so don't blame poor suckers for being too spoiled. They just have a bigger inferiority complex when it comes to mobile devices.
 
brontide's Avatar
Posts: 868 | Thanked: 474 times | Joined on Oct 2007 @ Capital District, NY, USA
#154
Originally Posted by ArnimS View Post
What 'problem' does an iphone solve?
It's easy and it works. You pay a hefty premium for that simplicity, but everyone I know who has one ( 3 people now ) loves it.
 
Posts: 344 | Thanked: 26 times | Joined on Jan 2007
#155
Originally Posted by ArnimS View Post
What 'problem' does an iphone solve?

People in afghanistan, sudan and iraq have problems.
Give everyone in Afghanistan, Sudan and Iraq an iPhone and we'll have world peace. iPhone for world peace.
 
tso's Avatar
Posts: 4,783 | Thanked: 1,253 times | Joined on Aug 2007 @ norway
#156
i just hope they never set foot in a tech webforum...

the current "holy war" would be just a margin note...
 
Benson's Avatar
Posts: 4,930 | Thanked: 2,272 times | Joined on Oct 2007
#157
Originally Posted by fms View Post
people buy phones to satisfy a certain set of needs
You keep speaking of "needs"; perhaps this short article might help. The distinction between organic and marketing-induced "needs" is not one I'd care to make; marketing is merely one way of trying to persuade people that some desire is, in fact, a need.
 
tso's Avatar
Posts: 4,783 | Thanked: 1,253 times | Joined on Aug 2007 @ norway
#158
no wonder i want to blow up every center of economic teachings on this world...
 
Posts: 1,418 | Thanked: 1,541 times | Joined on Feb 2008
#159
Originally Posted by Benson View Post
You keep speaking of "needs"; perhaps this short article might help. The distinction between organic and marketing-induced "needs" is not one I'd care to make; marketing is merely one way of trying to persuade people that some desire is, in fact, a need.
Well, you may have noticed that your article talks about objective vs. subjective statements. Your "distinction between organic and marketing-induced "needs" is not one I'd care to make" is an example of a subjective statement. Objectively, the distinction is present though:

Organic needs do not require any additional expenditures to create. They already exist and just wait to be satisfied.

Marketing-induced "needs" (notice quotes) come at a price required to create them. This price may sometimes be very steep and can easily exceed the revenues expected from satisfying such induced "need".

To consider an example, let us say I have a great vision of an urinal that also works as a drinking fountain. Let us further assume that I somehow resolved the obvious sanitary issues with such a device. How much, in your opinion, will it cost me to induce a need for such a device in public? Do you think I will be able to cover my marketing expenditures by selling such devices?
 
johnkzin's Avatar
Posts: 1,878 | Thanked: 646 times | Joined on Sep 2007 @ San Jose, CA
#160
Originally Posted by GeneralAntilles View Post
The only reason?

Porting/writing a PIM suite is a non-trivial endeavor. It would take time and personnel away from other parts of the project that Nokia is actually interested in focusing on (web, media, communications, etc).
Didn't they just buy a whole other company that effectively writes PIM suites (and dev tools)?

Seems to me that what we might see come out of the Trolltech acquisition is ... a standard phone app suite for Maemo.
 
Reply


 
Forum Jump


All times are GMT. The time now is 17:40.