|
2010-01-18
, 16:33
|
|
Posts: 11,700 |
Thanked: 10,045 times |
Joined on Jun 2006
@ North Texas, USA
|
#162
|
The Matrix, however, was superb for Nokia. Certainly in the UK I saw loads of the spring-loaded slider phones, the number of which escapes me as they were near universally refered to a "Matrix phones".
|
2010-01-18
, 16:37
|
Posts: 127 |
Thanked: 41 times |
Joined on Dec 2007
@ Aspen Colorado
|
#163
|
That type of deal/price exists on 99.9% of all other phones over here, but just not the N900. For the N900, all we get is a carrier called T-Mobile, which has the sparsest coverage of any of what would be considered the "major carriers" here in the US. You can also use AT&T, but no 3G so it basically cripples the device being described as a mobile computer.
-- Chris
|
2010-01-18
, 17:38
|
|
Posts: 2,869 |
Thanked: 1,784 times |
Joined on Feb 2007
@ Po' Bo'. PA
|
#164
|
|
2010-01-22
, 08:33
|
Posts: 488 |
Thanked: 107 times |
Joined on Sep 2009
@ Asgard / Midgard / London
|
#165
|
Speaking about advertising and addressing just to the EU guys, do you have nokia adverts on tv or in the city?
I don't, the only adverts I see about nokia are made by the carriers that usually showcase the cheapest models from 3 different brands and their "never-seen-before" offer that let's you get them for free.
Other than that I only remember having seen sony W800i years ago and samsung Omnia HD. Both had one commercial that was displayed as rare as possible.
|
2010-01-23
, 20:25
|
Posts: 20 |
Thanked: 1 time |
Joined on Jan 2010
@ Heidelberg, Germany
|
#166
|
|
2010-01-23
, 21:36
|
Posts: 118 |
Thanked: 26 times |
Joined on Jun 2008
|
#167
|
The majority of TV advertising that I notice is the Palm Pre and most of all, the annoying Apple ones with "there's an app for that"...
|
2010-01-24
, 00:23
|
|
Posts: 819 |
Thanked: 806 times |
Joined on Jun 2009
@ Oxnard, Ca.
|
#168
|
Among wireless companies, Verizon is the master of this, you'll never, ever see a VZW ad without some phone, usually an LG, being featured even if only for a few seconds, and even if the ad has nothing to do with a feature of a phone (the famous "can you hear me now?" ads had nothing to do with handsets, but they always pushed one as a donut in the middle). Back when I was in advertising, we had several account execs who were masters of hunting down co-op dollars for clients and at least one client even made money by running co-op ads all the time. There are lots of rules that have to be followed when producing a co-op ad, usually involving the size of logos and how many seconds they are displayed. The clients also need to provide records of all the times and channels where they appeared, but it is worth it since it lets small shops get affordable advertising.
If Nokia really wanted to get into the market with unlocked phones, that would be the way to do it, but instead of going through the carriers, offer co-op dollars to independent dealers like Best Buy (yes, they even have some unlocked Nokia phones in their stores), Fry's and Car Toys. They could even leverage some of their movie tie-in cred to get something interesting produced that would make it real easy to get something out there in a hurry that would drive traffic to a super-store. I'm thinking an easy "buy a qualified Nokia phone and get Star Trek on DVD or Blue Ray for $5... only at Best Buy." with a BB graphic at the end, or something like that.