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Texrat's Avatar
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#11
For hype to work to a company's advantage, it needs to be managed.
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danramos's Avatar
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#12
Originally Posted by Lord Raiden View Post
Phone, phone, phone, another phone, yeah that one's ugly, another ugly phone, phone....eh, nothing to see here. Now if there was a tablet in there, I'd be interested.
Agreement++

Originally Posted by Texrat View Post
I don't blame a single one of them. Competition is fierce, and certain leaks can undermine product viability.

When the N800 was leaked, it made my job extremely difficult. I understand the desire to see these seductive photos, but I also understand the desire to have them pulled.
You know what else works wonders for that? Brand loyalty and offering customers a reason to buy YOUR brand (support, parts, etc). I don't think all the leaked pictures in the world would harm a company that treats its customers well.

Originally Posted by Texrat View Post
For hype to work to a company's advantage, it needs to be managed.
Say.. by its own level-headed (not radically faithful fanboyish) customers? Like the ones that actually offer up convincing reasons for brand loyalty?
 
Texrat's Avatar
Posts: 11,700 | Thanked: 10,045 times | Joined on Jun 2006 @ North Texas, USA
#13
Originally Posted by danramos View Post
You know what else works wonders for that? Brand loyalty and offering customers a reason to buy YOUR brand (support, parts, etc). I don't think all the leaked pictures in the world would harm a company that treats its customers well.
Completely agreed-- but I hope you're not using that logic as a passive-aggressive rationale in support of product leaks.

Say.. by its own level-headed (not radically faithful fanboyish) customers? Like the ones that actually offer up convincing reasons for brand loyalty?
Really... how many leakers do you think meet that criteria? How many viewers of leaked materials? Having been heavily engaged in this issue for many years, I can assure you that the "level-headed" members of any such set are in a very small minority... especially when stuff hits something as expansive and egalitarian as the Web.
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danramos's Avatar
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#14
Originally Posted by Texrat View Post
Originally Posted by danramos View Post
You know what else works wonders for that? Brand loyalty and offering customers a reason to buy YOUR brand (support, parts, etc). I don't think all the leaked pictures in the world would harm a company that treats its customers well.
Completely agreed-- but I hope you're not using that logic as a passive-aggressive rationale in support of product leaks.
Naw, I'm using that logic as a passive-aggressive rationale for finding a way to not have to worry too much about them once they're out. Leaking photos against an NDA or from your employer is just backstabbing, filthy and unnecessary. I would LIKE a company to let me know what they're doing--but if they never say a thing about an upcoming device, I'm just as happy being oblivious and keeping my options open for competition (unless, of course, I have the aforementioned brand loyalty--for which I'm just simply oblivious and happy).

Originally Posted by Texrat View Post
Originally Posted by danramos View Post
Say.. by its own level-headed (not radically faithful fanboyish) customers? Like the ones that actually offer up convincing reasons for brand loyalty?
Really... how many leakers do you think meet that criteria? How many viewers of leaked materials? Having been heavily engaged in this issue for many years, I can assure you that the "level-headed" members of any such set are in a very small minority... especially when stuff hits something as expansive and egalitarian as the Web.
This point was less about people who leak and more about brand loyalty and preventing attrition by promoting a larger number of satisfied customers to the status of walking, talking ads.
 
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#15
Okay, I hear you.

And you bring up a good point: it's important to distinguish between employee leaks and just plain old good investigative journalism. I'm all for the latter.
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