Apple is dead

http://company.nokia.com/en/our-busi...es/hello-again

The new smartphones and tablets will be based on Android, uniting one of the world’s iconic mobile brands, Nokia, with the leading mobile operating system and app development community.

Nokia logo on a new phone? I'm sure that would be like a Polaroid logo on a new camera. (Or tablet, or turntable...

Poor Nokia. This is like watching a Mick Jagger concert... being concerned the whole time about them breaking a hip while performing.

So much doom and gloom again....

It's not that bad actually, for Nokia it's not risky as they don't have to put a dime into it. Also, if executed correctly there is a chance "new Nokia" might have a chance. Currently in Android phone market there are tons of cheap phones that boast in certain specs but lack in durability, attention to detail and especially software support - either you don't get fixed versions in time, or you may not get them at all after something like one year. Another thing is that the devices are huge in size and mostly only copy each other. So, if they manage to design something to differentiate from that, pay attention to detail and guarantee timely updates for longer period of time it may not be that doomed attempt.

1) Having Foxconn build the device=SmartMove
2) Putting two sales veterans with connections to key operators worldwide into charge=VerySmartMove
3) Taking some design patents(hopefully iconic fabula design from N9)=HeroMove
4) Building on Android=IFYouCan'tFightItFromOutsideFightItFromIns ide
5) Having a logistics veteran sit on the private equity firm owning HMD=SuspiciousOnOperationalInfluenceButNotBad
6) Obsession over 1 unique selling point=AbsolutMustToHangAround for MoreThan5Years

Epic=HeroOfTheDay

One of the interesting questions is whether Arto (future CEO of HMD) will be listening in regards to differentiation to key operators (good for building critical sales volume) or to consumers (building customer loyalty and Word Of Mouth).

BTW, the Nokia N9 UI was never licensed (not to Jolla, not to anybody else to my knowledge). That's why Jolla had to go back to Harmattan framework and redo a foxy UI. Imagine, HMD would have the license to the N9 UI, the Swipe UI, and would tell to Foxconn to leave a developer/root option on the device?

And on that "Thank You" note from stskeeps, they should subcontract Carsten Munk to help them to sign up the community. It never hurts to have a bunch of loyal friends (even on Android) when you are only a sales canon.

And since I'm filling this thread already all on my own...

Key people for HMD to recruit in order to succeed in design: Axel Meyer (the man pretty much behind the N9 industrial design; emerging first on Nokia N8, then on the N9-00, or what was meant to be the N9 at first, the N950, and finally on the N9-01 itself after somebody reshuffled the Nx portfolio and decided that the slide and tilt form factor is dead.

Another one to recruit is Otso Koski (now designing Ozo camera), even that he isn't the initial designer of the N9 UI, he very much knows it inside out.

Nice ideas, however when probablities are considered in reality when a device appears to market, it will be;

• Foxconn reference HW design (typical Chinese cheap android lookalike)
• Android base modified with some quick & dirty interface modification
• Locked boot loader without developer access
• No AOSP version available, no possibility to install own roms
• Visible "NOKIA" logo in lage font