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2012-06-16
, 20:28
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Posts: 273 |
Thanked: 463 times |
Joined on May 2011
@ Athens
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#321
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2012-06-16
, 21:43
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Posts: 752 |
Thanked: 2,808 times |
Joined on Jan 2011
@ Czech Republic
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#322
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Actually the "burning platform" memo articulated the problems very well, but the fear wasn't "an abrupt end", it was the fear of a slow death (steadily decreasing market share because of slow response to market changes).
Also Nokia will continue to use Nokia OS (S40) on low-end phones in current production lines.
At the time Nokia could not see Windows phone in the real low-end market anytime soon, so trying to make low-end devices more competitive using a different OS based on linux (Meltemi), would seem a good strategy to investigate.
What changed? That isn't clear. Maybe there were delays in the development again, or the hardware requirements (and costs) increased or updates to S40 produced a similar user experience, without the costs of maintaining a whole new OS. In the past Nokia frequently made different groups inside the company compete against each other, maybe the S40 touch group won?
We don't know.
Or maybe microsoft recognised it currently just needs lots and lots of WP users and lowered license fees for low-end devices (they did the same for netbooks), making the development of an in-house low-end OS economically infeasible.
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2012-06-17
, 00:16
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Posts: 457 |
Thanked: 600 times |
Joined on Jan 2010
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#323
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2012-06-17
, 05:55
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Posts: 650 |
Thanked: 619 times |
Joined on Nov 2009
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#324
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What changed? That isn't clear. Maybe there were delays in the development again, or the hardware requirements (and costs) increased or updates to S40 produced a similar user experience, without the costs of maintaining a whole new OS. In the past Nokia frequently made different groups inside the company compete against each other, maybe the S40 touch group won?
We don't know.
Or maybe microsoft recognised it currently just needs lots and lots of WP users and lowered license fees for low-end devices (they did the same for netbooks), making the development of an in-house low-end OS economically infeasible.
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2012-06-17
, 06:04
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Posts: 650 |
Thanked: 619 times |
Joined on Nov 2009
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#325
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2012-06-17
, 08:50
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Moderator |
Posts: 5,320 |
Thanked: 4,464 times |
Joined on Oct 2009
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#326
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jalyst you're asking the source for his sourceregarding the closures of wikis and dev environments
http://mynokiablog.com/2012/06/15/no...comment-594983
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2012-06-17
, 09:15
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Posts: 468 |
Thanked: 610 times |
Joined on Jun 2006
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#327
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2012-06-17
, 09:34
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Moderator |
Posts: 5,320 |
Thanked: 4,464 times |
Joined on Oct 2009
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#328
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then at some point (forget when...) McDowell ordered the team to work within $50 budget. I get the feeling this caused some delays maybe due to HW changes.
Delay is a big problem because original target is demo in Q2 and Q3/Q4 launch. But in early June stable release shifted to Q4 and product launch became Q1 2013.
There was one important milestone planned soon. I feel what happened was top management had a serious discussion about the project's progress. They realized they could not meet the milestone, and was off by a larger than acceptable time by CEO/CFO so they made the call
My guess is the situation is more like Meltemi loses it, rather than S40 touch wins it. S40 touch is nice considering the price, but that also means NOK makes little profit out of it. In any case, NOK misjudged the market, mixed-and-matched a wrong strategy. Without the halo effect from N9x, the nice S40 touch interface cannot lift the image of S40 (think about the difference between an Audi A3 and a Golf), and Meltemi has to start from scratch....
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2012-06-17
, 10:42
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Posts: 207 |
Thanked: 154 times |
Joined on Nov 2009
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#329
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2012-06-17
, 11:25
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Posts: 455 |
Thanked: 782 times |
Joined on Nov 2009
@ Netherlands
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#330
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But after scrapping Meltemi, do they have any other choice but to develop S40 to that direction?
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Tags |
downward_spiral, fu_flop, memories |
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