I just got an invitation to the jolla launch event, even though I'm not from finland. So it seems they are given to people from the first preorder batch regardless of country. Unfortunately It's a workday so I can't make it (also it would be a bit to expensive to fly to helsinki from germany for a few hours)
Let me elaborate on the 'Elop' part - I'm well aware of other things Elop's done (most likely on purpose), but when you read mainstream media analyzing the fall of Nokia, they surprisingly agree on one thing - one of the main causes was announcing future devices before launching the current ones. That is the sole thing I am comparing here.