Jolla wants to be commercially successful, so if Average Joe buys a phone they can't tell him to go look on TMO. Well, they can but...... To me, it's perfectly understandable that they want something on their own and why they need it. I just hope that they won't ignore this place and this community because for now and in near future the most customers/buyers are/will be from this place or are people that were somehow related to to maemo and now they get interested in product made by someone who once made something that they used and liked. Also, most likely, the majoriti of native apps, constructive bug reports and ideas for improvements will come from experineced users here and not from average user. So, Jolla can stick here, or whoever is interested in sailfish can go there but the scenario in which Jolla and this community goes separate way won't be good for anybody, it's a lose-lose situation.