But Asha, Firefox, Tizen and Ubuntu are all proofs that there is market for alternatives.
Unfortunately, they squandered the chance multiple times. Instead of making the phone pleasant to use by fixing bugs ("dirty spot"), they went off and spent 6 months porting a Qt update that introduced the OOM issues and ultimately killed the best thing there was about the phone - performance. Instead of improving the basic functionality (another "dirty spot"), they spent another twelve months if not more fiddling with the UI. The result is the controversial 2.0 that polarized the community like nothing before.
Well, they did it their way. Now you see the result.