It is not nice to say, but the potential new customers don't know the history... As much as we complain over being left behind as a community, intex customers have propably never heard of Jolla but will think SailfishOS is an intex thing.
Those few people having seen or bought the Snapdeal - JPhone or even participated in TabletGate are likely to be close to our communitys mindset and not representative of the indian market.

Intex is a common brand in India, as i understand people buy an intex because they want to support theyr homemarket or the Phone being affordable in comparison to western offerings.
It is kind of a fresh start.
When Jphone started people complained about low spec hardware, alpha stage OS and buggy Alien Dalvik.
Those factors have vastly improved for the coming Intex fresh attempt.