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Posts: 3,105 | Thanked: 11,088 times | Joined on Jul 2007 @ Mountain View (CA, USA)
#174
Originally Posted by Rauha View Post
I think asking for quotes from commercial competitors is somewhat besides the point. Nokia, and especicially Maemo marketing, has made "opennes" and community approach a big, if not the biggest, selling point for Maemo. We don't get TV commercials about games or fart-apps on Maemo, but we do get viral marketing with cybernetic-penguins and open source eveangelism. From your commercial competitors, like Apple or Palm, I don't expect anything beyond usual closed source & commercial communication (i.e need-to-know-basis). I expect more from Nokia's Maemo efforts and that is based mostly on the way Maemo marketing sells Maemo platform.
I'm asking for URLs just to make sure we discuss about the same thing and compare in the right terms. Otherwise vague statements are left with vague discussion being a potential source of FUD.

And yes, we are putting the community high in our marketing strategy but there are other items also high so it is not the only or even the main selling point. But this is a little besides the point: yes we are being proactive with the community but also yes we need to have in place a commercial marketing strategy taking into account that competitors and media exist. Our communications (messages, timing) take into account the community and the need for openness, but we must also pay attention to other factors that many time involve confidentiality and wait for the right time to disclose information.

We are running an open source project but a business as well. The business is what pays our salaries and benefits to the shareholders. Without good business there is no platform future at all.This is evident in a case like Nokia, but worth to remind from time to time.

Last edited by qgil; 2010-03-03 at 11:09. Reason: typos
 

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