Ok - I see what you mean now and I see why I completely ignored those solutions. There are two ways of buying apps really: a complete app store with reviews, integrated interface, etc. which is designed for people to browse through it mainly ; then there's a shop tied to your website which requires the customer to know about the application or to search for it.
I don't even consider clickgamer - I don't believe that the typical maemo user would touch it with a 10' pole. It looks cheap and on par with the "send 123 to 456 to get your crazyfrog ringtone". I don't see a specific area for maemo either, so as a customer I'd completely ignore it.

Ovi is what I'd like to see working. Ovi is integrated, you can browse it, it's got quality design and being a maemo fan, I see I should get my apps there. If only it worked and didn't those entry fees...
That's why I want to create an alternative. If Nokia gets its act together and starts caring again, good. If not, the first serious maemo-targetted app store has the chance of being the de-facto standard

Yup - I see not being any of the companies you listed to be a unique value... Maybe I'll have to define it better so that others believe me, but there's a start