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2015-12-21
, 11:36
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Posts: 242 |
Thanked: 169 times |
Joined on Nov 2011
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#11
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2015-12-21
, 12:23
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Posts: 6,453 |
Thanked: 20,983 times |
Joined on Sep 2012
@ UK
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#12
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att, Copernicus, enne30, Fellfrosch, itdoesntmatt, JoOppen, Jordi, juiceme, minimos, mosen, reinob, salyavin, sicelo, strongm, zenecho |
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2015-12-21
, 12:40
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Posts: 229 |
Thanked: 725 times |
Joined on Sep 2010
@ Permanent cruiser - either water- or motorways
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#13
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I hear this all the time and I just don't get it. Apple did not invent the smartphone. I used a smartphone for three years before the iPhone came out. And another one even before that.
Apple did not even improve the smartphone. Both mine were far superior to anything available even today in some respects. If anything, the iPhone was a step back, not forward.
iPhone did not win because it was the first. Or better. It won because it was Apple. They can make a pocket sundial trendy if they put their mind to it, FFS!
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2015-12-21
, 12:49
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Posts: 1,986 |
Thanked: 7,698 times |
Joined on Dec 2010
@ Dayton, Ohio
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#14
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I hear this all the time and I just don't get it. Apple did not invent the smartphone.
...
Apple did not even improve the smartphone. Both mine were far superior to anything available even today in some respects. If anything, the iPhone was a step back, not forward.
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2015-12-21
, 12:51
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Posts: 6,453 |
Thanked: 20,983 times |
Joined on Sep 2012
@ UK
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#15
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No my friend, Apple won because they had the best marketing talent in the whole business ...
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2015-12-21
, 13:29
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Posts: 498 |
Thanked: 836 times |
Joined on Jun 2012
@ Finland
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#16
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Actually, I can understand it. Apple does not produce "smartphones" (or "computers" for that matter -- they've happily adopted the notion that a Mac is not a PC, as they show in their "Mac vs PC" commercials). In the end, it comes down to who their customers are.
Apple's target customer is explicitly the well-heeled technophobe. "Hey, customer, you see those gadgets everyone seems to be using? Well, here, take a look at this: it does everything those other gadgets do, but it's simple and easy to use. We'll guide you every step of the way, and keep you from making the kind of embarrassing mistakes you'd make on those other devices that give you, well, the freedom to make mistakes. And our gadgets look downright beautiful! You'll be delighted to have this handsome product at your side, and everyone else will be envious."
Apple's goal is customer happiness first, technical superiority second (if at all). In that sense, the first iPhone was a huge improvement on everything that came before; it made the world of people who had no technical ability into "smartphone" users. (Which, essentially, is the same as what the iPod did -- turned the mp3 player world from a technically sophisticated market into a general market.) By selling products directly to non-technical users, Apple tapped into an underserved market and reaped the rewards.
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2015-12-21
, 14:16
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Community Council |
Posts: 4,920 |
Thanked: 12,867 times |
Joined on May 2012
@ Southerrn Finland
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#17
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And what did I say?
The gist is, you may be the market leader for years but you are pretty much guaranteed to go out the moment Apple decides to enter the market. There was absolutely nothing that could have saved Nokia Mobile Phones.
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2015-12-21
, 14:22
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Community Council |
Posts: 1,669 |
Thanked: 10,227 times |
Joined on Nov 2014
@ Lower Rhine
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#19
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2015-12-21
, 15:25
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Guest |
Posts: n/a |
Thanked: 0 times |
Joined on
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#20
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No my friend, Apple won because they had the best marketing talent in the whole business ... Not the best ideas or products survive (beta max - Palm - Maemo/Meego ... - ...) it's all about selling them in the right way - people don't buy the product they buy the feeling