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2010-06-07
, 21:34
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@ London
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#32
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they always fail to reach a noteworthy market share.
Its the most sought after mobile device. Its an aspirational one for many.
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2010-06-07
, 21:35
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#33
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In this case, it's not even about market share. It's about mindshare.
Apple got that by the ton. Nokia (outside of Europe and parts of South Asia) do not have that.
And think of it this way... any market share they gain, other vendors have lost.
Apple got that by the ton. Nokia (outside of Europe and parts of South Asia) do not have that.
And think of it this way... any market share they gain, other vendors have lost.
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2010-06-07
, 21:38
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@ Vienna, Austria
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#34
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Originally Posted by imperiallight
How does this matter? It's like comparing some exotic car that gathers everybody's attention to the standard Volkswagen or Volvo Aunt Hilda drives. It may be interesting to read about it, but no Aunt Hilda on the planet will drive to the mall with a Bugatti or thelike.
How much money are they making per unit?
Its the most sought after mobile device. Its an aspirational one for many.
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2010-06-07
, 21:41
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@ Vienna, Austria
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#35
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Originally Posted by gerbick
That's what I'm saying. They're loud, they're flashy, they're - cheap (and I don't mean dollars here). That's what makes them get mindshare. Among some. Meanwhile, others sell phones without having to be loud, flashy and cheap. They just silently persuade you with what they have to sell.
In this case, it's not even about market share. It's about mindshare.
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2010-06-07
, 21:46
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@ London
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#36
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How does this matter? It's like comparing some exotic car that gathers everybody's attention to the standard Volkswagen or Volvo Aunt Hilda drives. It may be interesting to read about it, but no Aunt Hilda on the planet will drive to the mall with a Bugatti or thelike.
As time goes on folks will buy cheaper and older iphones I wager.
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2010-06-07
, 21:49
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#37
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Originally Posted by benny1967
Nokia is no longer the latter (to me) and I fear that style of silently being pervasive... those days are over.
That's what I'm saying. They're loud, they're flashy, they're - cheap (and I don't mean dollars here). That's what makes them get mindshare. Among some. Meanwhile, others sell phones without having to be loud, flashy and cheap. They just silently persuade you with what they have to sell.
It's a new market. Don't like advertising... I'm willing to bet you already have your television turned off anyway. I know I do.
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2010-06-07
, 22:06
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@ Vienna, Austria
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#38
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Originally Posted by gerbick
I wasn't specifically referring to Nokia, although I think evidence shows they're still #1.
Nokia is no longer the latter (to me) and I fear that style of silently being pervasive... those days are over.
It's a new market. Don't like advertising... I'm willing to bet you already have your television turned off anyway. I know I do.
I also don't think it's a new market. It's not about advertising or not advertising. It's how you advertise. Shout out "great" and "unbelievable" and "gorgeous" more often than other people would breathe in the same time... Or just be more laid back, show you're self-confident and are not so desperate as to beg for people's attention.
Or maybe it's just one of these cultural things; I admit I've long given up trying to understand Americans.
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2010-06-08
, 06:52
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Joined on Mar 2010
@ Helsinki
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#39
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Originally Posted by benny1967
Say you buy the MeeGo device at the end of the year: do you want it to be like a VW or a Bugatti? I bet YOU want the latter, and in the phone market you're not going to keep getting it if too few others are interested. (Unless you want Vertu)
How does this matter? It's like comparing some exotic car that gathers everybody's attention to the standard Volkswagen or Volvo Aunt Hilda drives. It may be interesting to read about it, but no Aunt Hilda on the planet will drive to the mall with a Bugatti or thelike.
Surely there must be a way to advertise heavily while being adequately truthful at the same time. Putting your greatest features out there and making consumers think they're dealbreaker-level important doesn't require acting like you invented everything, but wowing consumers needs to be done to some degree or it's game over.
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2010-06-08
, 07:08
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Joined on Feb 2010
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#40
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lol at this thread about marketing - when not ONE post has indicated which market segment Meego devices are supposed to go after
In this particular case though: You have to be aware that whatever market Apple enters (except music players, maybe), they always fail to reach a noteworthy market share.
Phones... < 3% AFAIK. Even smartphones: 16% or so.
Computers in general: 5%
That means 97% of the phone users and 95% of all computer users stay away from Apple. Maybe one of the reasons for this is this is that many consumers find the über-American, hysteric hype as repulsive and shady as I do.
(It's symptomatic, though, that people would think Apple's market share is much higher... because of the noise they generate among those who fall for hysterical hype: journalists.)