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Poll: What name would you choose for maemo series phone devices?
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What name would you choose for maemo series phone devices?

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debernardis's Avatar
debernardis is offline debernardis
2009-08-21 , 18:25
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#31
Indeed, numbered models bring that touch of understatement that's not so bad. I'm curious of what will be chosen by the marketing... what testimonials... which situations in spots!
I'd also propose - at least for a nerd marketing niche - a big compound image including all the avatars of us fellow ITT/TMO wastrels
 
Texrat's Avatar
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2009-08-21 , 18:30
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#32
emPhone, then. And emTablet. For EMpowered people.

Oops, I just designed the brand AND slogan.
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JayOnThaBeat is offline JayOnThaBeat
2009-08-21 , 18:34
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#33
What about the "IT Phone" ... as in "that's the it phone." (not I.T.)

///EDIT:

Advertisement: Ashton Kutcher receiving a call, and then googling directions, and someone over his shoulder is like "What is that?" and their friend says "That's the new IT Phone!"

(I don't know why Ashton Kutcher...)
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Last edited by JayOnThaBeat; 2009-08-21 at 18:40.
 
GeraldKo is offline GeraldKo
2009-08-21 , 18:36
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#34
Originally Posted by timsamoff View Post
Nokia has built a reputation around their numbered devices, so I don't know why N900 (or whatever it turns out to be) wouldn't work.
Tim, don't you think it would be better to have a name that distinguishes the Maemo line from the Symbian phones, and gives them a unified category of their own? I also think that in the US the Nokia brand is lacking in Cool Factor and rebranding for this rather revolutionary set of devices would be good for their marketing.
 
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Texrat is offline Texrat
2009-08-21 , 18:39
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#35
Originally Posted by GeraldKo View Post
Tim, don't you think it would be better to have a name that distinguishes the Maemo line from the Symbian phones, and gives them a unified category of their own? I also think that in the US the Nokia brand is lacking in Cool Factor and rebranding for this rather revolutionary set of devices would be good for their marketing.
If only you guys could have been in on the strategy sessions inside Nokia. That came up so many times in so many places, especially from the US. There has been some give recently (see: Nokia Surge) so who knows...
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nwerneck is offline nwerneck
2009-08-21 , 19:09
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#36
Originally Posted by ysss View Post
I'd rather not get a cool name for my device... that would raise the chance of someone stealing my device when I take it out to the beach in my 3rd world country.
Robbers don't usually know or understand official cool names of these things, they either use an incorrect pronunciation or come up with some strange slang nickname.
 
sjgadsby is offline sjgadsby
2009-08-21 , 19:17
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#37
Originally Posted by timsamoff View Post
Nokia has built a reputation around their numbered devices...
There's some speculation that Nokia is moving away from numbers though, at least for Americans:

Originally Posted by Computerworld
...Nokia introduced a new smartphone called Surge -- a move that was significant because it marked the first time the manufacturer had shipped a model without a number in its name. Analysts see that as a subtle move by the engineering-focused Scandinavian company to start using American marketing techniques.
EDIT: Ah, I now see Texrat has already covered this.
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mrojas is offline mrojas
2009-08-21 , 19:21
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#38
I am pretty sure I read somewhere that a Nokian said that the "Surge" name was on purpose because researched showed that American persons don't feel oriented enough with numbered devices.

There was also a mention on how cool things with "X" on the name sound... the Xphone? lol
 
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2009-08-21 , 19:33
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#39
The Nokia Communicator.

I think that brand worked, so why don't they carry on with it!
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Texrat is offline Texrat
2009-08-21 , 19:37
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#40
Originally Posted by mrojas View Post
I am pretty sure I read somewhere that a Nokian said that the "Surge" name was on purpose because researched showed that American persons don't feel oriented enough with numbered devices.

There was also a mention on how cool things with "X" on the name sound... the Xphone? lol
LOL... research... feh. The bulk of that research was US marketeers saying that over and over and over again... with it falling on deaf ears for years.

Also, wasn't an "X" series just trademarked by Nokia?
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