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2010-07-22
, 13:30
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Posts: 4,384 |
Thanked: 5,524 times |
Joined on Jul 2007
@ ˙ǝɹǝɥʍou
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#2
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London’s design office gets short shrift – for producing “somewhat Robin Reliant level products,” in Risku’s words. The team is probably best known for producing the rather ambiguous icons – much criticized by bloggers and phone sites because isn’t clear what’s folder or application. But it does much more in the Strategy Boutique vein.
“It’s a trend office – they’re sniffing trends. They look at what T-shirts people are wearing and design phones according to the trend. They’ve had their time.”
This informs his recommendation that Nokia narrow its sprawling product portfolio – something Kallasvuo has already implemented, he explains. A smaller, more focused portfolio means higher prices, and higher margins:
“The average price of the phone (ASP) - better to sell high-end phones. Nokia's ASP has been going lower and lower over the years. The reason is that when you have a portfolio you make three, four or five "copy phones" - different categories. They are copies of each other, there are no real differences, they run the same.
“But when you have several phone candidates for the customer, they don't know which one fits them the best. So they choose the lowest risk, and that means the lowest price. When you have an iPhone, it's one model and that's it.”
ps: I'm sure he didn't mean to downsize Nokia's product range down to a single digit like Apple's; he just wrote that extreme comparison to illustrate a point. There should be clear selling points and differentiating factors for each product.. eliminate the overlapping similarities.
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Class .. : Power User
Humor .. : [#####-----] | Alignment: Pragmatist
Patience : [###-------] | Weapon(s): Galaxy Note + BB Bold Touch 9900
Agro ... : [###-------] | Relic(s) : iPhone 4S, Atrix, Milestone, N900, N800, N95, HTC G1, Treos, Zauri, BB 9000, BB 9700, etc
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Last edited by ysss; 2010-07-22 at 13:38.
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2010-07-22
, 13:37
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Posts: 95 |
Thanked: 17 times |
Joined on Mar 2010
@ Amsterdam, The Netherlands
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#3
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Some people at the top are the biggest failures ever. And that problem you don't just see with Nokia.
Plenty of other companies, like Sony for example.
What on earth was the new CEO thinking to shutdown the entire robotics department just like that?
But also if you look at government and world leaders. All the exact same story.
FAIL FAIL FAIL!
Plenty of other companies, like Sony for example.
What on earth was the new CEO thinking to shutdown the entire robotics department just like that?
But also if you look at government and world leaders. All the exact same story.
FAIL FAIL FAIL!
__________________
Proud Nokia N900 owner
Proud Nokia N900 owner
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2010-07-22
, 13:52
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Posts: 1,400 |
Thanked: 3,751 times |
Joined on Sep 2009
@ Arctic cold of northern .fi
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#4
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Lot there to agree, but he's way too finn-centric and shifting too much blame to Nokia's foreign divisions. Altough I agree to his criticism about the London unit. It should be taken behind the barn and shot. As soon as possible!
Oh and this bit wins the Craziest thing on interweb this week - award: "Board member Esko Aho should get a higher profile and a new role in investor relations." Esko Aho is a former prime minister and current has been, that leeches off from his political clout. He shouldn't be given any serious task at all. Remove him completly or at most let him continue to be the useless guy at the board meetings.
Oh and this bit wins the Craziest thing on interweb this week - award: "Board member Esko Aho should get a higher profile and a new role in investor relations." Esko Aho is a former prime minister and current has been, that leeches off from his political clout. He shouldn't be given any serious task at all. Remove him completly or at most let him continue to be the useless guy at the board meetings.
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2010-07-22
, 13:53
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Posts: 288 |
Thanked: 196 times |
Joined on Oct 2009
@ London
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#5
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Originally Posted by Darkwolf
Some people at the top are the biggest failures ever. And that problem you don't just see with Nokia.
Plenty of other companies, like Sony for example.
What on earth was the new CEO thinking to shutdown the entire robotics department just like that?
But also if you look at government and world leaders. All the exact same story.
FAIL FAIL FAIL!
Not always the case though. Eric Schmidt CEO of google wrote Unix lex parser for example. Problem with firms like Nokia is that they have execs who have no hands on experience of tech or industrial design. Just look at what Moto CEO Sanjay has acheived in a short while.
Why did Nokia entrust design and marketing to a fake tech/design/marketing/business/fashion city like London. You go to London to learn English and pay high taxes. Cool Britannia is nonsense and the place is full of incompetent posers. Only the financial bit is ok. OPK has been asleep indeed.
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2010-07-22
, 16:31
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Posts: 149 |
Thanked: 140 times |
Joined on Sep 2009
@ YUL
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#7
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That was a good kick where it was needed. I am just wondering if the recipient felt anything ?
“When incompetent people are managing the chain, they have the mandate but don't have that courage. Even when we bring something to market, we're always developing versions from 1.0 to 1.2, but not to version 3 or 4.”
"A strategy is devised, then it's delayed a bit, then delayed a bit more... then it's already old."
Risku also criticises Nokia's branding for becoming confused - like Yahoo!, and lacking the clarity of its heyday.
__________________
Questions and answers on Maemo 5, the N900 and MeeGo @ http://wiki.maemo.org/What_can_we_realistically_expect
Questions and answers on Maemo 5, the N900 and MeeGo @ http://wiki.maemo.org/What_can_we_realistically_expect
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2010-07-22
, 16:42
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Posts: 3,159 |
Thanked: 2,023 times |
Joined on Feb 2008
@ Finland
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#8
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Risku has valid points but it is pretty obivous he isn't showing all his cards....
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K.I.S.S. approach:
wiki category:beginners. Browse it through and you'll be much wiser!
If the link doesn't help, just use
Google Custom Search
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2010-07-22
, 17:01
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Posts: 184 |
Thanked: 112 times |
Joined on May 2006
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#9
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Originally Posted by daperl
Not sure what you've been eating....but mine usually sinks to the bottom.
Sh*t rises to the top as often as cream.
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2010-07-22
, 18:43
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Posts: 76 |
Thanked: 47 times |
Joined on Dec 2009
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#10
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wow anyone has the email of this guy ?
i would love to send him a paper on nokia issues and solutions
first problem nokia has
brand dissolution, nokia brand is a mess
if you are a onwer of a symbian product you will understand better this issue, for example
you have
nokia messaging (now is email and IM)
ovi contacts (im)
ovi mail (mail)
instead of
ovi mail ovi contacts (with social networks)
so you have nokia brand ovi brand overlapping soon we will see OVI phone
my take on this, kill ovi brand (not the services) rename everything to NOKIA and be consistent
divide develop teams to functions and keep them connected to the end users (we know what we want and they have free feedback and ideas)
email a developer team
im and social network a developer team
maps a developer team
calendar developer team
and all core apps a phone should have
make a difference in your phone series (i thinks this is being fixed)
N series the ultimate smart phone
the nseries should be top 4 phones per year a camera phone a music phone a good all around and a no compromise phone (all the best features of the other Nseries phones)
C series a well rounded smart phone
dumb down versions of those nseries for example the camera phone if the nseries have a 12mp flash xenon with all bell and whistles the cseries should be max 8mp if the music phone has 64gb internal memory with dedicated sound dsp with bundled bose (nokia branded) ear phones the c series should be a 16gb with some nice ear phones and so on
E series work class smart phone
email office and IM warrior phones you should be able to do everything you do in your office in your phone on the move that means amazing battery time and amazing connectivity and means to other devices to connect via the phone.
X series fashion phones
design over hardware
and the rest of the phones is a whatever letter they want
s40 cheapo phones
the OVI store (by my idea it should be renamed to Nokia Store) for gods sake who was the ****** that thought a web site was ok for the N900 ? it should be a Qt app for all the phones and a .exe for the pc like the istore
the repositories should be added to the Nokia store (or make the nokia store something like the repo)
they need to loose weight and be more agile they are too big and clumsy right now.
they havent found a nice competitor to the BB messenger and istore, nokia attempts are lame at best so with smaller units focusing on core apps they will make better apps
they need innovation and agility right now
i would love to send him a paper on nokia issues and solutions
first problem nokia has
brand dissolution, nokia brand is a mess
if you are a onwer of a symbian product you will understand better this issue, for example
you have
nokia messaging (now is email and IM)
ovi contacts (im)
ovi mail (mail)
instead of
ovi mail ovi contacts (with social networks)
so you have nokia brand ovi brand overlapping soon we will see OVI phone
my take on this, kill ovi brand (not the services) rename everything to NOKIA and be consistent
divide develop teams to functions and keep them connected to the end users (we know what we want and they have free feedback and ideas)
email a developer team
im and social network a developer team
maps a developer team
calendar developer team
and all core apps a phone should have
make a difference in your phone series (i thinks this is being fixed)
N series the ultimate smart phone
the nseries should be top 4 phones per year a camera phone a music phone a good all around and a no compromise phone (all the best features of the other Nseries phones)
C series a well rounded smart phone
dumb down versions of those nseries for example the camera phone if the nseries have a 12mp flash xenon with all bell and whistles the cseries should be max 8mp if the music phone has 64gb internal memory with dedicated sound dsp with bundled bose (nokia branded) ear phones the c series should be a 16gb with some nice ear phones and so on
E series work class smart phone
email office and IM warrior phones you should be able to do everything you do in your office in your phone on the move that means amazing battery time and amazing connectivity and means to other devices to connect via the phone.
X series fashion phones
design over hardware
and the rest of the phones is a whatever letter they want
s40 cheapo phones
the OVI store (by my idea it should be renamed to Nokia Store) for gods sake who was the ****** that thought a web site was ok for the N900 ? it should be a Qt app for all the phones and a .exe for the pc like the istore
the repositories should be added to the Nokia store (or make the nokia store something like the repo)
they need to loose weight and be more agile they are too big and clumsy right now.
they havent found a nice competitor to the BB messenger and istore, nokia attempts are lame at best so with smaller units focusing on core apps they will make better apps
they need innovation and agility right now
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| lost cause, lost money |
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____________________________________
Changing small details wasn’t easy either, and Risku cites an example.
“I have an E71 business phone, and I noticed that when the phone was locked it popped up a dialog that obscured the notifications. I asked, ‘Can you make it 5mm smaller, please?’. They investigated the code in the phone and said ‘We can’t find the piece of code that could shift it up 5mm.’ They said, ‘There’s 20 million lines of code in the phone – it’s impossible.’”
http://www.theregister.co.uk/2010/07...nifesto_risku/