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2010-07-22
, 13:30
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Posts: 4,384 |
Thanked: 5,524 times |
Joined on Jul 2007
@ ˙ǝɹǝɥʍou
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#2
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London’s design office gets short shrift – for producing “somewhat Robin Reliant level products,” in Risku’s words. The team is probably best known for producing the rather ambiguous icons – much criticized by bloggers and phone sites because isn’t clear what’s folder or application. But it does much more in the Strategy Boutique vein.
“It’s a trend office – they’re sniffing trends. They look at what T-shirts people are wearing and design phones according to the trend. They’ve had their time.”
This informs his recommendation that Nokia narrow its sprawling product portfolio – something Kallasvuo has already implemented, he explains. A smaller, more focused portfolio means higher prices, and higher margins:
“The average price of the phone (ASP) - better to sell high-end phones. Nokia's ASP has been going lower and lower over the years. The reason is that when you have a portfolio you make three, four or five "copy phones" - different categories. They are copies of each other, there are no real differences, they run the same.
“But when you have several phone candidates for the customer, they don't know which one fits them the best. So they choose the lowest risk, and that means the lowest price. When you have an iPhone, it's one model and that's it.”
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2010-07-22
, 13:37
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Posts: 95 |
Thanked: 17 times |
Joined on Mar 2010
@ Amsterdam, The Netherlands
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#3
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2010-07-22
, 13:52
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Posts: 1,400 |
Thanked: 3,751 times |
Joined on Sep 2009
@ Arctic cold of northern .fi
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#4
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2010-07-22
, 13:53
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Posts: 288 |
Thanked: 196 times |
Joined on Oct 2009
@ London
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#5
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Some people at the top are the biggest failures ever. And that problem you don't just see with Nokia.
Plenty of other companies, like Sony for example.
What on earth was the new CEO thinking to shutdown the entire robotics department just like that?
But also if you look at government and world leaders. All the exact same story.
FAIL FAIL FAIL!
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2010-07-22
, 16:31
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Posts: 149 |
Thanked: 140 times |
Joined on Sep 2009
@ YUL
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#7
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“When incompetent people are managing the chain, they have the mandate but don't have that courage. Even when we bring something to market, we're always developing versions from 1.0 to 1.2, but not to version 3 or 4.”
"A strategy is devised, then it's delayed a bit, then delayed a bit more... then it's already old."
Risku also criticises Nokia's branding for becoming confused - like Yahoo!, and lacking the clarity of its heyday.
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2010-07-22
, 16:42
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Posts: 3,159 |
Thanked: 2,023 times |
Joined on Feb 2008
@ Finland
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#8
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2010-07-22
, 17:01
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Posts: 184 |
Thanked: 112 times |
Joined on May 2006
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#9
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2010-07-22
, 18:43
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Posts: 76 |
Thanked: 47 times |
Joined on Dec 2009
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#10
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Tags |
lost cause, lost money |
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Changing small details wasn’t easy either, and Risku cites an example.
“I have an E71 business phone, and I noticed that when the phone was locked it popped up a dialog that obscured the notifications. I asked, ‘Can you make it 5mm smaller, please?’. They investigated the code in the phone and said ‘We can’t find the piece of code that could shift it up 5mm.’ They said, ‘There’s 20 million lines of code in the phone – it’s impossible.’”
http://www.theregister.co.uk/2010/07...nifesto_risku/